As an avid musician and athlete, Lody has shaped and developed his analytic and solution-seeking mind long before he entered the corporate communication universe. His curiousity and appetite for (a) challenge have brought him a lifetime of adventures in different worlds not related to one another. From event organizing to sound engineering, from musical performance to direct selling, he’s done it all. This allows him to become agile and quick-witted in handling various issues from various industries. A mandatory skill to perform media monitoring tasks. At Dreyacomm, he is responsible for monitoring media coverage about a specific issue, analyzing the developing trends, predicting possible impacts, and delivering logical recommendations based on his analysis.